Why is Fashion constantly changing?

Everyone is concerned to a certain extent by fashion. In the early days of the supermodel, fashion was classified as glamor or commons. Today’s fashion is more personal and fast. Street fashion, one of the most popular forms reflects personality and lifestyle rather than trends in general. Social networks offers people opportunities explore trends and fashion creating formless fashion industry. However, fast fashion has been challenging traditional fashion companies like Ralph Lauren to keep up with the demands of the customer, who lost up to 10% in sales during curcial holiday seasons. While online retailer like Zaful, Boohoo, Gamiss and many more have been able to track and follow the demands of their customers, causing them to become a true online fashion entity.

In the information age and a globalized community, fashion has changed perspectives and concepts to embody many elements of different cultures. In the 1980s, jeans had monopolized youth culture not only in the United States, But also in other countries, especially in East Asian countries, such as Japan and Korea. Today, American styles are no longer the norm, as designers of different ethnic origins integrate their own vision into their design. In this globalized world, ethnicity is no longer the only factor influencing the trend of fashion as it was several decades ago. Today, people are choose based on taste, lifestyle and experiences.

In addition, the fashion has evolved a lot today to integrate the personal brand. Each different style can be called fashion. For example, the punk style was originally a style of socially unhappy youth. At present, it has even been taken up by haute couture designers. Decades ago, fashion had standard rules about how women and men should use them. Nowadays, fashion does not depend strictly on gender. A fashion course has emerged, called Unisex, where both sexes can use clothing lines.

This type of fashion was very popular because of the greater equality between men and women. Women have more options than before.

Not only adults, children have their own fashion. Although they mimic adult clothing, children’s fashion has also been widely marketed. Children’s fashion is strongly influenced by adult fashion. Many adult designer brands also have a line for kids that follows the trends of adults.

Why is fashion changing?

The answer is probably as simple as the fact that people are changing. Over time, the new replaces the old. People are strongly influenced by popular culture, including athletes, musicians, movie stars, politicians, kings and popular films, TV shows, books and music. We are also influenced by the advertising of the fashion sector.

Fashion styles are not the only one that keeps changing. The price of fashion has also changed. In the past, fashionable clothes meant high prices. Now, a fashion article does not have to be expensive. Brands such as Forever 21, J. Crew, etc. offer fashion in a haute couture style at very reasonable prices. In short, the price is does not necessarily depicts a good style or a good fashion.

Fashion has evolved fundamentally, not only the concept of fashion, but also price and accessibility.